SEU Adds Roberts as Associate Athletic Director

Southeastern University Director of Athletics Drew Watson recently announced the hiring of Darcee’ Roberts as associate athletic director for advancement, marketing and promotions.

In this role, Roberts will handle fundraising efforts for the Fire athletic program while also overseeing the marketing and promotions side of the department.

“Darcee’ brings a proven track record of experience as a general manager at the professional level and has shown that she understands how to translate that to intercollegiate athletics,” said Watson.

Roberts has headed the gameday operations staff for Southeastern football games since the inaugural season in 2014. Additionally, she brings 12 years of experience in professional sports to SEU.

“I have a great passion for athletics and am excited to be on board,” said Roberts. “I believe in the vision the administration has for Fire athletics, and I am grateful for the opportunity to be a part of it.”

Previously, Roberts served in a variety of roles with the Philadelphia KiXX of the Major Indoor Soccer League, finishing as executive vice president. Roberts handled the management of the front office and gameday staff, ticket and sponsorship sales, and fan entertainment experience.

Additionally, Roberts was the director of grassroots marketing and game operations for the KiXX and also spent time as the special events manager and director of public and media relations.

“Fundraising and building our brand are going to be key as we seek to maintain the success Fire athletics has seen over the last few years,” added Watson. “I am confident that Darcee’ will excel in her new role.”

Roberts and her husband, Clay, reside in Lakeland with their three boys: Jaden, Jace and Joseph.