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MBA Student Named a Winner in Unilever Challenge

With a fresh idea on reinventing the process of doing laundry, Lauren Start, an alumna and current master’s student at Southeastern University, is heading to London to present her idea to Unilever’s headquarters during the last week of February. Lauren was one of five winners selected to present her idea from over 150 participants in Unilever’s “Reinventing Laundry” challenge. The challenge encouraged participants to think of ideas on saving water through the laundry process, as a large percentage of the world faces water shortages.Lauren was one of five winners selected to present her idea from over 150 participants in Unilever’s “Reinventing Laundry” challenge.

“I look forward to pitching a product to one of the largest consumer packaged goods companies. It is an amazing opportunity. I know that I will learn a lot during this experience that I can apply to my career in marketing,” said Lauren.

Lauren discovered the challenge after researching jobs at Unilever and decided to submit an idea called “Rinse to Clean.” Her proposal is to create a rinse-only solution that consumers would use to wash the 60 percent of clothing items that are only lightly soiled. The non-sudsy solution would cleanse and refresh the clothes through only using the rinse cycle. She suggests that this would save both time and money by allowing consumers to set the washing machine directly to the rinse cycle. This method could possibly save up to 75 liters of water per cycle.

“Having one of my ideas selected as a winner made me an even firmer believer in dreaming big. You have to give it your best try, or you will never even have a chance of winning,” said Lauren.

Lauren is a part of the accelerated Master of Business Administration program at SEU and is working as a graduate assistant in our College of Business & Legal Studies. After graduating this April, she hopes to pursue a career in corporate marketing in Atlanta, Georgia. For more information on Lauren’s laundry innovation, click here. You can also click here to learn more about her journey at SEU.

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