Bachelor of Science in Communication & Mass Media

Follow your interests and discover the career possibilities with the fully online Bachelor of Science in Communication and Mass Media degree from Southeastern University. Become an influencer and learn to effectively share information, communicate with both individuals and masses, and build the strength of your own voice. Our faith-based curriculum is designed with your busy schedule in mind. The courses offered through this degree program will prepare you for a variety of communication careers and include instruction on design and production, digital marketing, interpersonal and global communication, storytelling and effective persuasion, communication law, and much more.

Students who complete the communication and media program will:

  • Demonstrate effective vocal and written communication skills with individuals and masses alike.
  • Utilize excellent critical thinking and problem-solving skills.
  • Think critically about mass-mediated communication messages.
  • Produce effective digital designs and digital marketing campaigns.
  • Identify and apply professional persuasive marketing techniques.

Program Details

40 hours of major core
56 hours of general education
24 hours of electives

Total credit hours — 120

Program length: 48 months (program length will vary depending on transfer credits)

Program delivery: Online

Admission Requirements

Sample Core Courses

  • Interpersonal Communication (COMM 2083) — This course surveys theory and research related to interpersonal communication as it explores effective dyadic communication in family, social, and work environments.  Considered are such topics as the development of self-concept, perception, emotions, verbal and nonverbal communication, listening strategies, and managing conflict and power in light of biblical and theological teachings.
  • Storytelling and Persuasion (COMM 4143) — This course focuses on the process, structure, and effects of storytelling and persuasion. Classic persuasion models and contemporary theoretical research are examined and applied to case studies of narrative persuasion. Specifically, examples of interpersonal communication, public speaking, and mass mediated content are analyzed for their narrative structure and persuasiveness. Students also formulate and propose stories that are meant to be persuasive.
  • Public Relations Campaigns and Event Planning (COMM 4213) — This course is an opportunity for students to produce a public relations campaign as well as plan and publicize an event. This senior-level experience is meant to help students add to their communication portfolio and demonstrate proficiency in public relations campaigns and event planning.
  • Digital Marketing and Analytics (COMM 3793) — This course introduces students to the changing world of digital marketing. The purpose of the course is to prepare students to create digital marketing pieces and campaigns in order to reach customers and promote their organizations or businesses. It explores key marketing principles that are applicable to traditional and emerging technologies while providing students the chance to get practical experience using the major advertising, communication, and analytics tools available for both targeted and mass marketing efforts.
  • Writing for Mass Media (COMM 3333) — This course focuses on writing skills for the mass media, including print, broadcast, documentary, and online journalism as well as public relations and advertising. It includes instruction on interviewing, research, and copy editing for various media and story formats.