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Dr. John David Royer

Associate Professor of Marketing jdroyer@seu.edu

Degrees Earned

BA in Organizational Management from Warner University
MBA in Human Resources from Baker College
DBA in Marketing from Argosy University

Biography

Dr. David Royer brings nearly 30 years of real-world business experience with him from companies such as Walgreen’s, Pier One Imports, Staples, and Linens ‘n Things. His extensive hands-on experience in the fields of marketing, management, and human resources gives his students a glimpse into what it’s like in the real world of business.

Dr. Royer hopes to influence his students at Southeastern by developing a creative and thought-provoking classroom atmosphere. By challenging students to consider solutions and alternatives that require thinking “out of the box,” Dr. Royer attempts to show them that learning does not have to be boring.

Dr. Royer teaches Principles of Marketing as well as a wide array of upper-level marketing and business classes including Marketing Research, Consumer Behavior, Retail Marketing/Management, and Personal Financial Stewardship. His main research interests lie in the fields of company culture, employee satisfaction, and strategic customer service policies, as well as how those factors influence ultimate customer satisfaction.